In this episode of Ad Infinitum, host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising—a critical challenge as brands navigate an ever-changing media environment.
Joining the conversation is Suzanne Rico, journalist and host of The Man Who Calculated Death, a podcast that dives into her family’s history and its resonance in today’s world. Together, they unpack the nuances of brand safety, from navigating advertiser concerns to the complexity of historical narratives in media. Suzanne shares her firsthand experience in selling and distributing a high-stakes story, the unexpected roadblocks she encountered with advertisers, and why context and intent matter more than just keywords when it comes to brand suitability.
Of course, no episode would be complete without Ad Infinitum’s signature segment: an analysis of real-world audio ads from top spenders identified by Magellan AI. This time, Stew and Suzanne break down ads from BetterHelp, Amazon Pharmacy, Rocket Money, and Ritual, revealing what works, what doesn’t, and what advertisers can learn from them.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.