Busting Through the Bermuda Triangle of Marketing: How to Build a Multi-Dollar Business with a Money-Back Guarantee
In this episode of The UnNoticed Entrepreneur with me, we are joined by George Liu, the founder of Gym Pillars. George is going to share with us his amazing journey of building a multimillion-dollar business by offering a service and a money-back guarantee. He will also tell us how he helps gym clients to get out of the “Bermuda Triangle of Marketing” and monetise their memberships into $20,000-$30,000 a month extra.
George shared with us his journey from being an entrepreneur with no resources to having a systematic approach to success. George also emphasises the importance of engaging with the market to understand their habits and who they are, so he can serve them better; talks about the six ways to get in front of people, including direct outreach, earned media, affiliate, referrals, paid media, and owned media. He then explains the principles behind the Five-Minute VSL, where consumers are engaged with a strong offer and guarantee that reverses risk, as well as social proof. Lastly, he shared his approach to hiring based on his values and cultural fit.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
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