In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Book Marketing & Business Marketing Specialist of Author Marketing Experts, Penny Sansevieri. Penny C. Sansevieri, founder and CEO of Author Marketing Experts, shared insightful strategies for effective book marketing. She emphasized the importance of targeting your core base - your dedicated followers. They can become 'superfans' and enhance your book's visibility by leveraging their loyalty. Penny also championed the benefits of podcasts and collaborations with influencers, underlining their roles in message refinement and audience diversification. However, she cautioned authors to focus on influencers who are relevant to their target readers rather than concentrating on celebrity status. She underlined the significance of micro-influencers with a smaller follower count but a highly engaged and relevant audience. Penny shared a case study of a pregnancy book, where a micro-influencer focusing on childbirth was more impactful than a celebrity influencer.   About Penny Sansevieri: Penny C. Sansevieri is an accomplished and internationally recognized figure in the publishing industry. As the Founder and CEO of Author Marketing Experts, Inc., she has made significant contributions to book marketing and media relations. With her expertise and experience, she has helped numerous authors achieve success in the competitive publishing world. In addition to her role as a CEO, Penny also serves as an Adjunct Professor at NYU, where she imparts her knowledge on self-publishing to aspiring authors. Her teachings provide invaluable insights into the intricacies of the publishing process. Penny's impressive literary accomplishments include authoring eighteen books, such as "From Book to Bestseller," "How to Sell Your Books by the Truckload on Amazon," "Revise and Re-Release Your Book," and "5 Minute Book Marketing." Her books have garnered widespread acclaim and have topped prestigious bestseller lists, including those of the New York Times, USA Today, and the Wall Street Journal. Penny's dedication to helping authors succeed, her innovative Amazon Optimization programs, and her recognition as one of the top influencers of 2019 by New York Metropolitan Magazine has solidified her position as a highly respected and influential figure in the publishing industry.   About Author Marketing Experts: Author Marketing Experts, Inc. was founded to provide authors with comprehensive support and understanding of the publishing industry. Penny C. Sansevieri, an author, established the company to offer services tailored to authors' specific needs and desires. Drawing from her own experiences as a writer, Penny recognized the importance of having a marketing and promotion partner who truly understands the challenges and aspirations of authors. Through Author Marketing Experts, Inc., she sought to create a company that would guide authors through the intricacies of the publishing journey. The company emphasizes the value of enjoying the process and journey of being an author while instilling the importance of persistence. Penny encourages authors to embrace and love their books, as that passion and belief are fundamental in capturing the attention and interest of readers. Author Marketing Experts, Inc. provides services and expertise to help authors achieve their goals. From book marketing and media relations to innovative Amazon Optimization programs, the company is dedicated to supporting authors in their pursuit of success. Combining Penny's firsthand knowledge as an author with a deep understanding of the publishing landscape, Author Marketing Experts, Inc. has become a trusted resource for authors seeking effective and personalized marketing strategies.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Author Marketing Experts, Inc website at https://www.amarketingexpert.com/ Check out Penny Sansevieri on LinkedIn at https://www.linkedin.com/in/therealbookgal/ Check out Penny Sansevieri on Instagram at https://instagram.com/therealbookgal Check out Penny Sansevieri on Twitter at https://twitter.com/bookgal Check out Penny Sansevieri on Facebook at https://facebook.com/therealbookgal Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.