Minter Dialogue Episode #330

Mitch Duckler is managing partner of the brand and marketing strategy consultancy, FullSurge, who previously spent many years working in brand management in blue chip companies such as Unilever and Coca-Cola. He's the author of brand new book, The Indispensable Brand: Move from Invisible to Invaluable. In this conversation, we focus on branding, how brands can stand out and avoid 'brand monotony,' the power of purpose and brand personality, the importance of employees as touch points for the brand.

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

And just a quick announcement that my new book "Heartificial Empathy, Putting Heart into Business and Artificial Intelligence" is now out as an audiobook, available on Amazon or Audible: https://www.amazon.com/Heartificial-Empathy-Business-Artificial-Intelligence/dp/191648090X/

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