Founders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor and improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider. Tune in to gain valuable knowledge and practical advice for navigating the ever-evolving business landscape! ------------------------- In today's episode, we cover the following: What is a fractional CMO? What is "selling the invisible"? Different stages of marketing funnel for organizations The value of SEO and sales methodologies Top struggles working with founders: AI's impact in the job market Scaling your business beyond yourself Trends in workplace cultures Benefits of working in-person Sources that inspire Aimee's work ----------------------- RESOURCES: Read The E-Myth by Michael E. Gerber Read Built to Sell by John Warrillow ----------------------- Guest info: To learn more about Aimee and her incredible insights on marketing you can follow her on LinkedIn, @AimeeHSchuster website, bandwidthstrategy.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard