Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content.

In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos.

They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Chris Anderson, CEO/Founder of Elevate Media Group

LinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/ 

Elevate Media Group: https://elevate-media-group.com/ 

Watch the full Youtube video here:

https://youtu.be/pSe98PNNwoA

Takeaways:

• Video is essential for building connections in today's digital world.
• Many businesses hesitate to start video due to perceived complexity and cost.
• Starting with simple tools like smartphones can be effective for video content.
• Different types of videos serve various marketing purposes, from promotional to educational.
• Video content can significantly enhance brand authority and trust.
• AI can streamline video production and content creation processes.
• Live streaming and founder-led content are becoming increasingly important.
• Understanding your audience is crucial for effective video marketing.
• Content planning should involve researching competitors and audience needs.
• Quality of content is more important than production polish.

Chapters:

00:00 Introduction to Video Marketing and Its Importance

02:59 Overcoming Objections to Video Production

06:06 Types of Video Content and Their Benefits

08:53 Trends in Video Marketing and Content Creation

12:01 The Role of Founders and Live Content

14:54 The Video Production Process Explained

18:05 The Impact of AI on Video Production

20:59 Common Mistakes in Video Marketing

23:47 Content Planning and Research Strategies

26:56 Starting Out: Video Strategy for New Brands

30:09 Conclusion and Where to Find Chris Anderson