It's become the accepted norm that stress, increasing expectations, and over-filled schedules are a fact of work-life. Today's guest, Jason Fried, believes that it doesn't have to be that way. He's the co-founder of Basecamp, and the co-author of several books including Rework, Remote, and It Doesn't Have To Be Crazy At Work. In this conversation, we talk about how Jason built the company that he wanted to work for, the importance of treating your company like a product in itself, his own personal creative process, where ideas come from, and what he wishes more people knew about creating a culture where creative people thrive.Book Recommendation: The ManualMentioned in this episode:Please support our sponsors:Indeed: Join more than 3 million businesses worldwide that use Indeed to hire great talent fast. Start hiring now with a $75 sponsored job credit to upgrade your job post at indeed.com/creative. Offer good for a limited time.