Untitled Episode Ep #96: Know Me, Know My Car with Mike Anderson
Our last guest of the Texas Auto Body Trade Show is the one and only Mike Anderson!!!!
This year Mike’s theme is “Be ExtraOrdinary” and, as always, he brought the house down!
Since we last talked, Mike had the opportunity to read the book by Kevin Brown called “The Hero Effect”. He stated in this book “NOBODY NOTICES NORMAL” which means we have to be extra ordinary. Mike then shares his latest jaunt to a local Lexus dealership and how that visit wowed him! What he realized was the power of personalized experience was key.
At the Lexus conference they shared – "Know Me, Know My Car" and he speaks on the importance of knowing our guests BEFORE we talk about their vehicle. Let’s find out what’s important to them first and build that emotional connection.
Another thing he shared is the false sense of security our industry has and speaks on those insights.
Consumers today want to do business with whoever makes it RIDICULOUSLY easy or radically easy to deal with. Are you doing this in your shop?
Reach out to Mike directly!
Collision Advice: https://collisionadvice.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
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