In today's Beginners Self-Publishing Podcast: building a mailing list. Book marketing is an overwhelming topic. From Facebook to Amazon ads to blog tours and physical events—the possibilities can seem endless and ever-changing. But most authors agree that one marketing method remains constant: email. Learn how to build a mailing list and you can create a powerful author business, no matter your genre. But how? In this episode, ALLi's Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss how mailing lists work, as well as how to build one from scratch to help you connect with your readers, create superfans and sell more books. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. In the past, he has worked for three trad publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he's ALLi's product marketing manager. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.