This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...