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Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.

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