I can’t believe it’s not buttery! (LuLaRich Deep Dive)
This is part 1 of a 2-part deep dive about the Amazon Prime documentary LuLaRich, a series chronicling the rise and fall of the infamously moldy, egregiously unattractive, paper thin short-lived leggings empire, LuLaRoe. After learning this company is holy in more ways than one, Kate dives into a couple different angles she wanted to elaborate on following watching the documentary, the first being the relationship to her prior series about the "venn diagram" of exploitative sales pitches and how this relates to other predatory practices of self-help/cults/religions/etc. Beyond that, Kate digs a bit more into DeAnne's background, patriarchal influences, estranged sister, and then moves on to try and figure out what was the actual best case earning potential of this “once in a lifetime opportunity.” After that, she uncharacteristically proceeds to do a lot of mental math and walks you through her discoveries as it relates to what she found out that could’ve really gone down with their inventory's demise after going through some of the paperwork related to their cargo shipments. A little heavy, a little light, every Kendall at the Met Gala needs their Kim shadow. Part 2 coming Thursday with Amanda Montell (author of Cultish: The Language of Fanaticism), which will be a more specific discussion about how to spot culty tendencies and avoid getting ourselves involved in a situation that could turn into a slippery, nay, buttery, slope
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WORKS CITED
https://www.sltrib.com/religion/2021/09/16/jana-riess-lularoe-shadow/
https://annehelen.substack.com/p/what-got-left-out-of-lularich
https://www.vox.com/the-goods/2019/4/30/18524356/lularoe-sellers-bankruptcy-mlm
https://www.buzzfeednews.com/article/stephaniemcneal/lularoe-lawsuit
https://thesnappingpoint.com/why-are-lularoe-leggings-so-damn-ugly/
https://www.truthinadvertising.org/lularoe-wants-silence-critics/
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