When you think of Sony, what products come to mind? Probably the Playstation, Headphones, maybe the Walkman.

Yet, cummulatively these business segments don't even make up 50% of Sony's revenue.

Curious? Here's a little breakdown for you - Games & Network Services (27%), Electronics Product and Solutions (23%), Insurance (15%), Movies (12%) and Music (11%)

This Japanese empire's beginning is forged from the rubble of World War 2 with 2 geniuses that inspired the modern day Apple - Masaru Ibuka the engineer and Akio Morita the business man. Both man would create a Japanese conglomerate that for a period of time, would dominate every sector within the consumer electronics company before Apple and Samsung stole the throne.

In Ep 1. We reveal the unbelievable confidence that Masaru Ibuka had in establishing Sony. In Ep 2. We unveil the businessman, Akio Morita that led Sony to become a global phenonmenon. In Ep 3. We follow both men as Sony ascended to become the dominant consumer electronics company in the world. In Ep 4. We join the Sony team as they released their greatest invention yet - the playstation...before learning the conditions that led to their ultimate decline. In Ep 5. We've a guest Matt Alt - ⁠ the author of "Pure Invention - How Japan Made The Modern World". Today he'll share his perspective on Sony's global cultural significance, and how they lost relevance.

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