Why does the President Elect of America need to tell stories?
Listening to Joe Biden this evening talking of the "American Dream for the American People," I wanted to just remind us of the importance of story telling to create a shared vision. As part of our SPEAK|pr program we talk about "Storification" and base our work on the excellent work of Park Howell and Randy Olsen, with the aim of helping companies to position their clients as the heroes of the narrative and the business as mentor to that person on that journey. In the case of the President of the United States, they are the ultimate mentor but it is the American people who are the heroes living out the American dream of democratically electing their leader.
Learn the steps for your business to create its own story, and how to use that for building loyalty and engagement from your own customers.
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