Learn how to use your podcast as a business development tool & repurpose your content I keep talking about the power of the podcast and how it needs to be seen as a business development tool rather than a content or marketing tool. This conversation will prove and explain my point. James Orsini is the president of the Sasha Group, a VaynerX company that builds businesses through education, consulting and marketing. He is a dear friend and I always pay attention when James gives advice because of his real world experience. He is a leader in every sense of the word and I look up to him. In this episode you will: Learn how to get your team to create content and reels for you Understand Gary Vee took 1200 people company virtual overnight Learn to pivot with the market and create for what the market responds to Take a deeper look at the Sasha Group by VaynerX We answer a question about how to produce content for your audience Rethink your content strategy by asking better questions Understand how brands are built on social Hear us talk about branding and marketing - why you need both and how to incorporate them Learn how the foundations of how being responsive to new trends Think differently about using your podcast with Web3 and NFTs We talk in-depth about how to repurpose your content for different situations All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you use your podcast as a business development tool: Who is your audience Who have your audience How do make your podcast appealing to the people that have your audience What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to cover podcasting hosting & launching with Podcasting Hall of Fame Inductee Rob Walch. We cover lots including the right hosting for your podcast and the real way to launch your podcast. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.