In the following post we explain the importance of appointments and local SEO, with this definitive guide that will help you improve the positioning of your business in the pack of 3 of Google Maps.Find article - Local Citation BuildingLocal SEO and citations are a key ranking factor for local search. Learn the ins and outs of managing and optimizing appointments.If you want you can also read the following post where we explain more generally, how you can apply 10 simple steps to boost your local seoCitations are one of the key factors in local SEO. If you want to know more about Local SEO Many new SEOs start their careers managing appointments for interested parties.When set up correctly, appointments can be really easy to manage and can lead to better local rankings.However, if done incorrectly, dating can be a nightmare to clean up.In this guide, I'll walk you through every facet of dating to help you improve your Local SEO strategy.What are dating?Appointments are an online reference to a business that presents the name, address, and telephone number (NAP) of the business.Usually when SEO is about dating, they are talking about a group of individual business listings on various sites.Most citations take the form of an online business directory, but there are other types of citations.While the minimum amount of information required for most appointments is just a name, address, and phone number, most websites offer many more opportunities to add additional information.Types of appointmentsThere are several different types of dating websites and many SEOs argue over which ones are more valuable than others. However, for local SEO, the SEO community generally accepts that the following quotes are a "must do."Google My BusinessBing MapsFacebookYelpThere are hundreds of potential websites for listing an online business, but not all of them may be relevant to your business. That is why there are dating categories.There are many types of appointments for many different types of companies. Lawyers, Health, Real Estate, whatever; there is a category for each of the market niches.While some citations have higher domain authority than others, category relevance is more important than domain authority. That's why ranking in these industry categories is critical.Create a Google map for your business, pointing at each pin:Link Building vs. CitationsSome SEOs mistakenly group appointment management into link building.While this involves creating links for a website, the intention is very different. Search engines like Google claim to be able to tell the difference.