Bonfire of the sanities, the Allen Curve, and why video can overcome trust issues for entrepreneurs
How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority.
That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID we're mercenary, if we lost money during COVID we are bad at business and possibly out of business.
So how can entrepreneurs use PR to build their reputation and put the fires out as they rebuild loyalty and trust. The answer is in this podcast, and on my website at http://www.eastwestpr.com/speakpr
For a blog post which accompanies this please visit:
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy
http://www.eastwestpr.com/speakpr
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.
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