766: Rob discusses the concept of intrapreneurship, bringing an entrepreneurship mindset to within the organization, and how this concept has helped drive innovation at the company. He talks about the innovation teams he has built, the design thinking and storytelling they bring to the innovation process, and how they collaborate with the rest of the business. Finally, Rob looks ahead at the value potential of emerging tech trends like ChatGPT and generative AI as well as reflects on the keys to his success.