Today on the Write.Publish.Market Podcast, Jodi is chatting with Alexa Bigwarfe all about understanding and using your book metrics and data. There is so much information to be gained about your target and even secondary audiences from looking at your analytics.  You may want to look into outsourcing your data tracking, like Alexa did, and have someone build you an analytics dashboard. Alexa and Jodi walk through several different areas to look at:

1. Facebook Ads
2. Email Open Rates and Link Clicks
3. Google and Amazon Searches 
4. Overall Sale Purchases 

This episode is chalked full of helpful information for you. It may all seem a little overwhelming, but take it one area at a time. You may need to listen to it a few times and make sure to take notes!

Head to the episode show notes to meet our guest and check out all the links we mentioned.