Are you scaring away 59% of your customers. This is what you can do about it.
Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?
Trailer for the full show here.
A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.
It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009. These services are in English, so do share with me
For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.
Trailer for the full show here.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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