On today’s episode of the For Your Innovation podcast, our Chief Futurist Brett Winton interviews Bloomberg’s Eric Balchunas. Eric Balchunas is Senior ETF Analyst at Bloomberg Intelligence, where he leads the ETF and passive fund research and contributes to Bloomberg Opinion. He is a frequent speaker at industry events and conferences, as well as the co-creator of the Bloomberg podcast Trillions and Bloomberg TV’s ETF IQ. Eric is also the author of the recently released, The Bogle Effect, a book about how john bogle and vanguard turned wall street inside out and saved investors trillions. Brett and Eric discuss The Bogle Effect, and Vanguard’s John Bogle in detail, indexation in the investment management industry, passive vs. active investing[1], the media’s coverage of the investing world and much more. “What we try to tell people and is to go where the indexes aren’t…this industry like any other, you can see this with ETFs in particular, that’s where a lot of the innovation is seen.” – @EricBalchunas Key Points From This Episode: Eric Balchunas’ recent book; The Bogle Effect Indexing and how John Bogle brought indexing to Wall Street Eric explains risks of indexing for retail investors The size and scale of the passive fund market Eric’s views on risk within the active fund industry How exchange traded funds (ETFs) fit into the innovation of financial innovation How ETFs compare to index funds The media’s coverage of the investment management industry Eric’s stock ETFs and the risks they may pose to investors What the future might be for indexation and ETFs What Eric thinks is the primary function of investment advisors The potential of mass adoption of cryptocurrency based investment products