Ideas are the lifeblood of TV, radio and online production as fresh and unusual concepts are constantly in demand. But can anyone come up with a great idea? And how do you maximize the impact and success of your ideas? In this podcast Emer McPolin talks to Linda Green, executive producer of the BBC Academy's Creative Leadership Programme, and BBC producer Claire White, to reveal the techniques that will help you to develop and hone your programme ideas, taking the best from paper to pitch.