Send us a textWe knew that Dan Johnston, CEO of WorkStep had a great story about how they’ve shifted the go-to-market strategy as they’ve expanded post series B--especially for B2B SaaS marketers that have had to make the case for patience.That’s in here, but the overall story is much bigger than that.Having started managing a third-party logistics warehouse that imported trampolines, Johnston noticed something unsettling. It was staffed primarily with temp workers fraught with hidden costs. Not only is there constant turnover and constant training, but there’s also a detrimental human impact. Workers can’t move up in the organization and lose $5-$6 per hour in the spread.People shouldn’t be treated as cogs in a machine. They have valuable skills that are critical to the success of an organization. They’re talent. That was the problem to solve. Starting small, WorkStep limited itself to Portland, Oregon where they provided software solutions that make it easy to directly employ frontline workers for their supply chain roles.Starting small also gave them a big opportunity to learn about what their customers and their employees really need—to reduce turnover at scale.Recently, WorkStep wrapped up a $25-million Series B fundraise to add fuel to what’s already working, and the best part is that the entire ecosystem wins. ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.