Storytelling is an incredibly powerful tool for business growth. It's even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts. This week on Real Relationships Real Revenue, I'm sharing the elements that make up a compelling story and the most important types of stories that you need to have ready to go to really make an impact on your clients. Topics We Cover in This Episode: Why storytelling is important How stories help people remember what they're told How stories connect people The power of using words that convey the five senses The importance of taking stories seriously What the Call is in a story Using a hero and a villain in your story When the hero accepts the Call How to use the Call when you talk to clients What needs to be included in the Conflict How to choose the elements to highlight in your conflict The most critical part of sharing the Conflict in your story The importance of cutting out the extra detail and only including what's important to the recipient What to cover during the Conclusion Why stories fall flat without the Conclusion Why you should never skip over this part of your story Why you need to have an origin story The elements to include in your origin story Why you need to have a client success story How many client success stories you need How to perfect your stories Storytelling is an incredibly powerful way to get people to remember you and connect with you on a deeper level. When used in business, you can wow your clients by telling compelling stories that illustrate your expertise and experiences. By including the three essential elements of your story: the Call, the Conflict, and the Conclusion, you will deliver more powerful stories that people can't help but remember. It's so important that you don't take these stories for granted. Take the time to figure them out. If you pay attention to the key stories and really tighten the screws, you will use them forever and your time spent will be well worth it. Resources Mentioned: Check out Dr. Bollinger's study Listen to my conversation with Nancy about storytelling Learn more about Joseph Campbell Check out The Power of Myth by Joseph Campbell and Bill Moyers Watch The Power of Myth videos with Joseph Campbell Listen to my origin story