Talk Triggers to Get Your Brand Talked About and Heard with Jay Baer (MDE318)
Minter Dialogue Episode #318
Jay Baer is a 7th generation entrepreneur, a New York Times best-selling
author of 6 books and the founder of 5 multi-million dollar companies. His latest book makes for a great read as it's all about getting your brand to stand out with these famed "Talk Triggers." In this podcast, Jay and I discuss how your brand can look to stand out, develop an enduring word of mouth strategy and create a buzz that is sustainable. Jay has a number of great constructs and insights that he spins via some concrete use and business cases.
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