The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Brent Pollington, an experienced advisor helping companies in Vancouver optimize their hiring processes, to talk about his unique approach to advisory services and recruitment. Brent is the co-owner of the Express Employment and the Specialized Recruitment Groups, Vancouver office. He aims to benefit the community by offering valuable advice, guidance, and coaching in a challenging market. Brent shares how he is revolutionizing the hiring process by offering free and paid coaching sessions, providing valuable content to potential clients, and leveraging innovative AI technology for better candidate engagement. In a wide-ranging discussion, Brent and I talked about: ✅ Impacting the hiring process through the three pillars of successful hiring, recruitment, and retention. ✅ The role of lead magnets in Brent’s sales strategy and how businesses can adapt this technique to attract potential clients. ✅ The challenge of shifting the clients' mindsets to perceive the value of his advising services. ✅ The use of AI to create internal and external position descriptions, client onboarding, and marketing strategies. ✅ Improving candidate engagement and conveying company culture in job postings. ✅ And much more. Thanks, Brent! Website: https://www.expresspros.com/VancouverDowntownBC/ LinkedIn: https://www.linkedin.com/in/brentpollington/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.