When considering solutions to the plastic pollution crisis, you’ve probably seen the famous zero-wasters on social media proudly flexing their latest plastic-free purchases. With cult-like followings, they often share tips and tricks with fancy products for greener living. The fact is, zero-waste is not a new concept and has deep roots in ancestral practices in communities of color. It did not start on Instagram by the millennial elite.

In this episode, hear from two innovative entrepreneurs who are decolonizing mainstream thinking about zero-waste. As their stories demonstrate, zero-waste actually started thousands of years ago in communities with origins in taking care of the earth and understanding that reciprocity.

Meet Zuleyka Strasner, founder and CEO of Zero Grocery - a platform that offers next-day delivery on 2,000+ plastic-free goods for everyday people. You’ll also meet Ritesh Andre whose great grandfather founded Mumbai’s famous Dabbawalas network. This robust 130-year old system delivers plastic-free meals on bicycles without any technology. Hear how Zuleyka and Ritesh are scaling their innovative models while adjusting to current socio-economic realities and social norms.

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Resources:

• Zero Grocery https://zerogrocery.com/
• Zuleyka’s feature in INC magazine
• Delivering Lunch in Mumbai in the New York Times
• Harvard Business Review’s take on Mumbai’s Dabbawalas