| Experiential Branding |
"It's not just about selling a product to me once...the storytelling needs to go on."
Why would you create a store where you can't buy anything? Eric Block takes us behind the scenes of a huge experiential marketing project China that he helped design. He'll show us how to make a master visual blueprint that works for huge and small projects alike.
Eric speaks at 1:45 P.M. on November 3, 2005 at the MN-AMA Fall Conference.
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