Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.In this episode of Business as UNusual, host Aicila sits down with Eric Holtzclaw, the chief strategist at Liger, a unique marketing firm specializing in solving complex business-to-business (B2B) relational marketing challenges. They discuss the importance of understanding and owning your brand’s authentic identity, the challenges faced by small companies, and how to stand out in a crowded market. Eric also shares his journey from IBM employee to serial entrepreneur and offers insights into the mindset required to build a successful business.Topics discussed in this episode:- Understanding and Owning Your Brand’s Authentic Identity [03:14]- Solving Problems Over Industry Experience [08:45]- The Journey from IBM to Serial Entrepreneur [14:22]- The Challenges of Small Companies Finding Their Brand Voice [18:50]- The Importance of Genuine Brand Persona [24:10]- Entrepreneurial Mindset: Job Creation vs. Company Building [32:05]- The Disconnect Between Client Requests and Needs [38:15]- Merging 17 Businesses into One Brand: A Case Study [42:30]Resources mentioned in this episode:- Liger Marketing Website [05:00]https://ligerpartners.com/- The Claw Podcast by Eric Holtzclaw [52:10]https://www.listennotes.com/podcasts/the-claw-eric-holtzclaw-fZl_io0vure/Episode transcript:Transcript of the episode’s audio is available here.🚀 Want more insights on business branding and strategies? Follow Eric Holtzclaw on LinkedIn and tune into "The Claw" podcast for expert advice!💡 Feeling stuck in your entrepreneurial journey? Revisit your brand's core values and make sure your marketing aligns with your authentic identity. Embrace your uniqueness!📈 Ready to align your company with a long-term marketing strategy? Reach out to Liger Marketing to start transforming your business today!Episode transcript:Transcript of the episode’s audio is available here.Websitehttps://ligerpartners.com/Contacthttps://www.linkedin.com/in/eholtzclaw/Lightly edited and produced by BiCurean Consulting, BiCurean.com. #entrepreneurs #podcast #BiCurean #BAU #businessasunusual #BigIdeas #branding #marketingstrategy #B2B #brandselfawareness Hosted on Acast. See acast.com/privacy for more information.