Social media platforms have taken our lives by storm. They have become a part of our everyday life, letting people connect and interact with others in just a matter of a tip from your fingers. This reality makes social media platform a powerful tool for many things including business. So, among all social media platforms, where should you be putting your ads on?

In the last episode of this three-part series with Dan Berrett of AdWords Nerds, he elaborates on some social media platforms and how to effectively use them for your business's advantage. He differentiates Google ads from Facebook ads, details what Facebook targets, and even speaks about Tik Tok and why it could be considered the dark horse of social media marketing. Tune in now!

Key Points From This Episode: 

• What’s the top social media platform to place your ads aside from Google Ads?
• Social media channels operate in different ways and at different times.
• AdWords Nerds originally started putting ads on Facebook but the revenue now has changed.
• Facebook is targeting broad geographical areas.
• Why Tik Tok is the dark horse of online advertising?
• How can you use Tik Tok to your advantage?
• How do you avoid having a lost cause in online marketing?
• How do you do follow-ups?
• Dan emphasizes that consistency matters.
• What metrics does Dan track personally or professionally?
• How does Dan like to give back?

Tweetables:

“And all of these (social media) channels operate pretty differently. And they also operate differently over time.”

“Facebook today is not the Facebook of two years ago.”

One of the things that I always tell people to be very careful of, is you have to make sure that the information you're using to make decisions about your marketing is current."

“The thing I want people to remember is all of these systems, every market you're going to be in, every ad channel, every tactic, every strategy, every hack, they exist in time. And all of these systems change over time and change quite wildly over time. So you got to make sure you are connected to the reality on the ground.”

“If you aren't answering new leads, you immediately get kicked old leads and start following up with them. And they do that forever until you you get taken off their database.”

Links Mentioned in Today’s Episode:

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