Mo asks Ron Friedman: What can we do to deepen our relationships using all of the knowledge in Decoding Greatness? Use your relationships as test markets. Test markets are often used by successful entrepreneurs to fine-tune their ideas before they go to market. This enables you to take a lot more risk and test more things before going big. When it comes to deepening your relationships with potential clients, ask for advice on a potential approach you've been considering. Avoid asking for feedback because requesting advice primes them to think about the potential ways you could improve, and you get great feedback at the same time. People love to feel like they can contribute and their opinion is valued. Ask for advice. In relationships, people want to be valued, respected, and appreciated, and what better way to honor someone than asking for their input on something that you can improve. Positioning yourself as better than your clients will work up to a point, but if you want to deepen your relationship and get them invested in your success, asking for advice is the way to do that. There is also the advantage of getting the perspective of someone that you can't see on your own specifically because of your level of expertise. Advice can open up your mind to ideas that you haven't considered and can lead the other person to suggest people that would be interested in that offering. Start a collection of people who communicate well and deepen relationships effectively. We all have people in our lives that we can emulate and create a collection that will allow you to decode and discover meaningful patterns. When communicating, start with what's important to the other person and not what's important to you. If you have established a scoreboard, you can also create a checklist to measure your communications against. Mentioned in this Episode: GrowBIGPlaybook.com decodinggreatnessbook.com ronfriedmanphd.com