How to Find a Unified, Single Source of Truth for your Marketing Team with Yevgeny Peres, EVP of Product Strategy @ Appsflyer

Deconstructor of Fun

EpisodeJan 9, 202356m

How to Find a Unified, Single Source of Truth for your Marketing Team with Yevgeny Peres, EVP of Product Strategy @ Appsflyer

Deconstructor of Fun

EpisodeJan 9, 202356m

In a recent episode, Yevgeny Peres, the EVP of Product Strategy at Appsflyer, returned to the podcast to reveal and cure Ethan of his ignorance of many critical parts of the user acquisition side of game development. One of the big takeaways from this interview was the importance of a measurement framework that provides a unified, single source of truth for your marketing team.

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Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff www.linkedin.com/in/michailkatkoff/ Eric Kress www.linkedin.com/in/erickress/ Phillip Black www.linkedin.com/in/phillip-black-economist/ Jen Donahoe www.linkedin.com/in/jenniferdonahoe

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