Creativity is incredibly important to me. That’s why I read Jonah Lehrer’s book, Imagine: How Creativity Works, even though he’s been disgraced for being a little too “creative” with his Bob Dylan quotes.

Before he got himself disgraced, he made all the podcast rounds so not much of the book was a particular surprise to me. I’ve heard the story of the invention of the Swiffer. I know all about Pixar’s architecture. I am familiar with 3M’s post-it note development. However, the cumulative effect of reading the whole book made me feel like the people who really care about creativity are in business, not the arts. Businesses like 3M, Pixar and Wieden+Kennedy are in the business of innovating, so they do the studies. They run the experiments. They actually value creativity, it would seem.

To read more of Maybe I Should Go into Business visit the Songs for the Struggling Artist blog. 

This is Episode 282

Song: Takin Care of Business

Image by Jarmoluk via Pixabay

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Emily Rainbow Davis