When Nate Wagner began his practice, he began as more of a generalist. Over the last year, he began focusing more on suicide loss and sibling loss. Based off of his own personal experiences, he knows that sibling loss is often neglected and that there is a big need for it.

As he began understanding his specialty more, the copywriting for his website came naturally. Once he realized how much this specialty resonated with him, and resonated with his potential clients who were finding him for any element of grief, Nate switched gears, wrote a book, and his ideal clients began finding him with ease.

The post TTE 73: How Knowing His Audience (and Having a Specialty) Allowed Nate to Write Great Website Copy for His Practice appeared first on BrighterVision.com.