Interview! Juan Martinez, Founder and President, JMart Strategies "Pick one platform, become really good at that platform, before you expand into a second one." With his 20 years of experience in the legislative and non-profit communications world, Juan has keen insight into the importance of storytelling in the world of social media. He notes that social media has made communicating with your audiences much easier, but that it's critical to understand the various social media platforms, their demographics, and how and when users engage with each one. Juan cautions against feeling the pressure to try to do too much and counsels organizations to master one platform before moving on. He also discusses the "power of numbers" when trying to influence law-makiong….whether you use email or snail mail, if you can put multiple communications in your legislator, someone will take notice. For more information visit www.jmartstrategies.com