In the 10th episode of The Copywriter Club Podcast, Kira and Rob talk with “don't-call-him-an-A-list copywriter” Ben Settle about whether he really works 10 minutes a day, his process for writing the Email Players newsletter, his approach to learning (and a great list of books and courses he recommends) and a whole bunch of other subjects that copywriters can learn from. The audio is a touch fuzzy in parts, but what you’ll take away from this episode more than makes up for it. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: elBenbo’s Lair The Copywriter Club Facebook Page Persuasion Secrets of the World's Most Charismatic and Influential Villains CopySlacker Dan Kennedy’s Ultimate Sales Letter John Carlton’s Kick Ass Secrets of a Marketing Rebel Start with No by Jim Camp Breakthrough Advertising by Eugene Schwartz Ken McCarthy’s Copywriting Clinic Gary Halbert’s Newsletter Scott Haines Gray Bencivenga's 7 Master Secrets for Copywriters Matt Furey’s Email Course Jim Kamp and Michael Senoff Interview The Boron Letters by Gary Halbert Paul Hartunian’s Million Dollar Publicity Course Email Players Newsletter Parris Lampropolous Product Launch Formula Eugene Schwartz talk to Philips Publishing Bob Bly Bob Bly Interview with Michael Sennoff Brian Kurtz Victoria LaBalme Rock the Room Ray Edwards Agora Financial David Deutch Beverly Hills 90210 Ben’s Podcast Jonathan Rivera Ryan Lee Ben’s Old Podcast BenSettle.com Dan Meredith Ben’s Zombie books Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: KH: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club podcast. RM: You’re invited to join the club for episode 10 as we chat with A-list copywriter Ben Settle about mailing his list every day (or more), pulling in six figures by working ten minutes a day (or less), zombie fiction, and stirring up controversy. KH: Hey Rob, hey Ben. How’s it going? RM: Ben. BS: It is going good. I do have to say one thing, because I gotta keep the record clear on this. I can’t let you guys get away with this. RM: You’re gonna say you’re not an A-list copywriter. BS: That’s exactly what I was gonna- I’m not even close to that. Not only am I not in the same league, I’m not even in the same sport as- And I know several of them and I can just tell you, I don’t work as hard as they do. I don’t have their talent either. Anyway, I just wanted to clear that. RM: For the record, I put that in on purpose knowing that you were going to say that exact thing, because I’ve been on your list long enough to know you don’t talk about yourself that way. BS: And I gotta give you guys some props on something. KH: Ooh, all right. BS: Now, Kira, when you first contacted me and you kind of self-deprecated, you’re like, “Well, the name of our podcast isn’t ... that cool.” Something. KH: Did I say that? Oh no. BS: But here’s what I think. I think it’s a perfect name because it’s so clear. There is no question what this is about. Like, you’re not trying to get fancy. I actually prefer that, so I wanted to give you guys some- KH: Sorry Rob. Rob came up with it, so that’s all him. RM: It’s not nearly as cool as having a lair. BS: It’s not a lair. A lair is- Are you guys both in there? Are you both in El Benbo’s lair? RM: We are. KH: Yeah! I just joined recently. BS: God. You know, that’s a whole other podcast in and of itself. It’s so crazy. RM: Exactly. Hopefully after we’re done talking, we’ll still be part of the lair, we won’t be kicked out. But we’ve got some questions. We really want to dig into the real Ben Settle and wha...