52. Sustainable Style: Mitigating Fashion's Environmental Impact with Anna Bakst and Michele Rutigliano
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According to the OECD, if fashion were a country, it would be the fourth largest emitter of CO2 in the world*! And a significant percentage of those emissions comes from just the creation of the textiles and leathers that are to be used for clothing and accessories. Unfortunately, too many of these raw materials are left unused and either end up in a landfill or in climate-controlled (aka energy-guzzling) warehouses.
Anna Bakst and Michele Rutigliano are two fashion industry veterans that saw this waste as an opportunity and created the brand We-Ar4. Through their experience, relationships, vision, and skills, they are engineering a new fashion system with beautiful, limited-edition garments that have an immediate and sustainable impact. They use material excess for about 85% of their collection and are very conscious and transparent about what they utilize for the rest. They also have an option to resale items that have been pre-loved.
Before making your next fashion purchase, you must listen to this episode!
Highlights
- What is deadstock?
- Why using deadstock is one of the more sustainable fashion choices?
- How is We-Ar4 reengineering a new fashion system?
What YOU Can Do
- Over 100 billion items of clothing are produced a year**! Buy less.
- Before you buy, ask yourself, "Will I wear this clothing item at least 30 times before throwing it out ?”
- Buy better quality to wear for longer.
- Choose more sustainable materials.
Resources
- We-Ar4 Website
- We-Ar4 Instagram
- Wear Me 30x Campaign
* https://theecohub.com/how-fashion-and-climate-change-are-linked/
** https://earth.org/fast-fashion-facts/
Want a free guide to help you become a force for nature? Get it HERE!
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Hit me up on Instagram and Facebook and let me know what actions you have been taking. Adopting just one habit can be a game-changer because imagine if a billion people also adopted that!
What difference for the world are you going to make today?