Ep 101 | How to write an effective case study to increase conversions with Brittany Herzberg
Please welcome Brittany to the show!
Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof.
She’s breaking down…
- What the heck a case study is and how is it different from testimonials
- How do you choose which stories to feature as case studies?
- When is a good time to ask for case studies?
- She also shared her framework for writing case studies
- And gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies.
And so much more!
More resources from Brittany:
Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap
Follow her here: https://www.instagram.com/brittany_herzberg/
Listen to her podcast here: https://brittanyherzberg.com/seo-podcast
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