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Ep 101 | How to write an effective case study to increase conversions with Brittany Herzberg

Marketing #Unfiltered
Marketing #Unfiltered
Episode • Jul 15, 2023 • 49m

Please welcome Brittany to the show!


Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof.

She’s breaking down… 

  1. What the heck a case study is and how is it different from testimonials 
  2. How do you choose which stories to feature as case studies?
  3. When is a good time to ask for case studies? 
  4. She also shared her framework for writing case studies
  5. And gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies. 

And so much more!


More resources from Brittany:


Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap  


Follow her here: https://www.instagram.com/brittany_herzberg/ 


Listen to her podcast here: https://brittanyherzberg.com/seo-podcast 


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