Coach Andy Morgan helped Jordan achieve his best shape at 45. Here, he reveals why the fitness industry profits from keeping people confused and fat.

Full show notes and resources can be found here: jordanharbinger.com/1166

What We Discuss with Andy Morgan:

• Believing he was taking in "only vegetables," Jordan discovered he was eating 3000+ calories daily. Food tracking revealed hidden calories in sauces, snacks, and forgotten foods that sabotaged his weight loss efforts.
• Exercise burns only five to ten percent of daily calories — diet control is far more efficient for weight loss. You can undo an hour of cardio with one small coffeehouse snack because you can't, as they say, "outrun your mouth."
• Most fitness advice is profitable nonsense designed to grab attention. Fad diets like keto, intermittent fasting, and carnivore all work by disguising simple calorie restriction with complex rules.
• Scale weight fluctuates three to four pounds from water, salt, and gut content — not fat gain. Understanding this prevents people from quitting after one "bad" meal appears to undo weeks of progress.
• To begin a sustainable fitness regimen, weigh food for just two or three days using a kitchen scale and tracking app like Macro Factor. You'll learn more about nutrition in one week than years of guessing — and it becomes automatic.
• And much more...

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