In this week’s episode, we explore the rise and possible demise of TikTok beauty star Mikayla Nogueira with the help of creator, podcaster, and trend forecaster Coco Mocoe! We look at Mikayla’s astronomical rise to success and why she resonated so strongly with audiences, before looking at the controversies and backlash she has faced during her tenure as a top creator, including the most recent controversy surrounding her P. Louise product collaboration. We finish by exploring what has gone wrong for Mikayla, where she goes from here, if her circumstances are simply symptomatic of the TikTok era of creators, and if she can regain audience trust online to move forward with her career.  Find Ahead of the Curve with Coco Mocoe here: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Follow Jordy on Instagram: https://www.instagram.com/jordyn_christensen/  Timestamps: 3:06 Intro + who is Mikayla Nogueira 4:57 Mikayla’s career history 12:55 "Try being an influencer for a day" 19:05  Jaclyn Hill IG comments 27:06 Waitress story 33:47 Lash-gate 44:24 Wedding drama 52:36 P. Louise collab & backlash Resources: https://www.insider.com/mikayla-nogueira-background-controversy-feud-mascara-2023-1#beauty-influencer-mikayla-nogueira-skyrocketed-to-fame-but-the-tide-appears-to-be-turning-1 https://www.cosmopolitan.com/style-beauty/beauty/a45190649/mikayla-nogueira-tiktok/ https://centennialworld.com/mikayla-nogueira-backlash-resurfaced-tiktok-try-being-an-influencer-for-a-day/  https://centennialworld.com/tiktok-expose-mikayla-nogueira-alleged-instagram-comments-jaclyn-hill-influencer/  https://centennialworld.com/mikayla-nogueira-address-tiktok-drama-519-try-being-an-influencer-for-a-day-jaclyn-hill-comments/  https://centennialworld.com/mikayla-nogueira-accused-wearing-false-eyelashes-loreal-telescopic-lift-mascara-tiktok-review-fake/  https://centennialworld.com/jeffree-star-returns-to-review-loreal-mascara-amid-mikayla-nogueira-review-scandal/  https://www.youtube.com/watch?v=c2SzbhI2LHI  https://www.dexerto.com/entertainment/mikayla-nogueira-finally-responds-to-wedding-drama-amid-claims-it-was-sponsored-2235632/  https://www.youtube.com/watch?v=vrl0gp5Bw08 https://www.youtube.com/watch?v=2Qlls-2wLTo  https://www.youtube.com/watch?v=5hH0p3LK5ok  https://www.youtube.com/watch?v=8p3t7DP4mcI