Despite Amazon’s immense success, it wasn’t the company that pioneered e-commerce. That honor belongs to an entrepreneur named Jason Olim and his online music store, CDNow.com. CDNow was one of the first -- if not the first -- large, consumer-focused e-commerce companies, eventually reaching a public valuation of over a billion dollars.To give you an idea of just how early CDNow was in the e-commerce space, Jason and his team invented the online shopping cart. It literally didn’t exist before they created the first one.Of course, today, you’ve probably never even heard of CDNow, while you’ve probably ordered a half dozen things from Amazon in the past week. So what happened? Why did the pioneer of e-commerce shutdown, while a company that came later managed to become one of the largest and most successful companies in history? Find out in this episode of Web Masters.For a complete transcript of the episode, click here.