One way to grow your podcast audience is to leverage the audience you have on other platforms. Short-form video can be a particularly effective medium here because many of those platforms, like TikTik, prioritize discovery over followers. So here's what you do: 1) Record a short-form video (vertical, 60 seconds long) taking about one thing from a recent podcast interview or episode. I try to do this right after I record the episode so it's fresh in my mind. 2) Upload it to TikTok, Instagram Reels (which can also post to your Stories and Facebook), and YouTube Shorts. 3) Include a CTA and link to subscribe to your podcast or newsletter so they don't miss the episode. This will add 5-10 minutes per episode, but if it doesn't right, can funnel people to your show and create new fans.  ★ Support this podcast ★