338 - The E-Myth’s Michael Gerber on how to go from a company of one to an enterprise of 1,000

The Small Business Big Marketing Podcast with Tim Reid

Episode • Nov 14, 2016 • 1h 8m

Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth

This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand.

So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand.

How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has:

Over 5 million copies sold
In 2011, The eMyth was named the best selling business book of all time
Sold in 145 countries, translated into 29 languages and taught in 118 universities
Sold in 145 countries, translated into 29 languages and taught in 118 universities
INC magazine calls him “The world’s #1 small business guru”

Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth.

But that's not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:

What’s missing in the way most small businesses are run?
How Michael stumbled upon the world of small business and some of the back story behind his books
How to go from a company of 1 to an enterprise of 1000
And the hierarchy of growth to get to 1000
I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?
And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen.

Yep, you guessed it, another big episode, so let's get stuck, right in.

EPISODE TIMELINE

00:00 Two marketing insights
00:45 Teaser
01:24 Welcome & overview
04:02 Today’s guest introduction - Michael Gerber
05:54 Interview with Michael Gerber
58:10 Insights into WebCentral & DesignCrowd
01:00:10 My Top 3 Attention Grabbers from my chat with Michael Gerber
01:01:54 What Have You Got To Lose? #4
01:06:55 Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children!
Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise.
Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality.