In this profound episode, Kerry Stover explores the idea of building a 1000-year company, delving into the challenges and aspirations behind such an enduring vision. He emphasizes the importance of understanding scale, noting that the world's oldest companies typically have a workforce of 300 or fewer, maintaining a closeness that allows them to navigate generational leadership shifts. Reflecting on the rarity and beauty of companies that stay true to their purpose across generations, Stover underscores the pivotal role of successors and the meticulous planning required to train the next generation of leadership. He touches on his personal experiences, citing his and the CEO's decision a decade ago to measure their success based on the performance of their successors. While underscoring the importance of maintaining a company's core mission, Stover also warns against the perils of overextension into unfamiliar markets, as exemplified by ancient Japanese companies that collapsed after drastic pivots. Finally, Stover imparts the wisdom of embracing innovation, highlighting that true longevity lies in understanding not just what a product is, but the human values it addresses. Drawing inspiration from a Futurist podcast, he concludes with the thought that the key to long-term relevance is to ensure that one's offerings continually resonate with basic human values.