In a very consolidated spirits industry, Bacardi and Pernod Ricard own nearly all of the biggest brands from Grey Goose to Patron -- Absolut to Jameson. They're the two titans of the booze business, and they started the world’s biggest, longest, and still ongoing bar fight. In an all new season of the Business Wars podcast, Bacardi vs. Pernod Ricard looks at how both companies survived war and prohibition, became synonymous with the products they made, and grew into international corporations. This is just a preview of Business Wars: Bacardi vs. Pernod Ricard, but you can listen to the full episode at wondery.fm/BWbacardi.

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