In today's episode of Revenue Reimagined, we're joined by John Sarver, Co-Founder and CEO at SaasLogic.

John discusses his journey from serving in the US Navy to becoming an entrepreneur in the tech industry. He shares the motivation behind starting SaasLogic, which was to build a tool that could handle complex billing and subscription scenarios that existing tools couldn't handle. John also talks about the challenges of balancing innovation and execution, getting products in front of customers for feedback, and finding the right pricing models that align with the value delivered to customers. The discussion touches on the importance of understanding customer needs, extracting maximum value, and adapting pricing strategies as companies evolve.

During today's show, John shares his secrets on:

- pricing strategy & when to move on price

- what the Navy taught him about leadership

- the importance of understanding customer needs & maximizing value

Any founder, entrepreneur, or business leader can steal the lessons John shares in this episode and use them for their own success.

Follow John - https://www.linkedin.com/in/johnsarver/

PS - huge shout out to Sendoso for sponsoring our show.

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