Salena Knight is a Retail Strategist and founder of The Retail Academy - a marketing agency that specialises in helping independent retail and ecommerce store owners to scale their stores into profitable, thriving brands. She's passionate about delivering highly effective strategies that improve the five core pillars of a retail business! "it depends on what they need to hear at the time. Sometimes it's just take action, sometimes it's… This is not what you want to hear though… What's the worst that can happen. Probably the big one in our business is done is better than perfect… Maybe not in heart surgery but in business is that whole imperfect action, it's the whole minimal viable product, it's getting your thing out there and getting the feedback so that you can make the tweaks. But the more you just sit on it then who are you helping? You are not helping anybody. You are not helping anybody if nobody knows that this thing exists. And maybe that thing is just an idea, maybe it's a product or maybe it's a service but if you don't get it out there then no one gets helped. So done is better than perfect"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lGZ