Pat Younge, BBC Vision’s chief creative officer hosts this special BBC Academy session at the 2012 Edinburgh Television Festival focusing on just what goes into delivering a ‘killer pitch’. His guests are Melanie Leach, managing director, Twofour Broadcast, Richard Shaw, head of development and executive producer, Lion Television and Victoria Ashbourne, managing director, Victory Television. They discuss the dark art of pitching, and reveal everything you wanted to know about the pitching process but were possibly too afraid to ask.