“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering prices can lead to decreased perceived value, worse customers, and reduced profits, while raising prices can lead to increased emotional investment, better customers, and increased profits.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Attract better customers, improve service, increase profits.(3:04) - Virtuous vs. vicious cycle in pricing.(5:32) - Higher prices lead to value, better customers, investment.(7:00) - Exceptional support without time constraints due to high prices.(8:07) - Increase prices significantly for better buying decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition