A British entrepreneur tells Chinese radio listeners how Morgan Motor Co makes cars of wood, and why that makes them British history.
Telling stories is a big part of building a brand, and as the British entrepreneur in China who imported the first of the hand made Morgan cars, I was interviewed on Tv, print and in this case for a Beijing radio station. Bruce Connelly visited our Gongti stadium studio on 08 February 2014 and we recorded this interview which was aired across China on the English language network and the internet. Close your eyes when you listen to this to see if you can imagine yourself surrounded by open top sports cars in a luxury showroom just a few miles away from Tiananmen Square.
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